The People Behind Your Financial Clarity
Look, we're not going to pretend we've got all the answers. But what we do have is a group of people who've spent years working through the messy reality of business finance in South Africa. The kind of experience you don't get from textbooks.
Our team came together because we were frustrated with how complicated financial communication had become. Big firms were drowning clients in jargon. Small consultancies were making promises they couldn't keep. We wanted something different — honest conversations about money that actually help businesses move forward.
Since launching in early 2023, we've worked with everyone from startups figuring out their first cash flow projection to established companies restructuring their financial operations. Each project taught us something new. And honestly, that's what keeps us going.
How We Actually Work
There's no magic formula here. Our approach comes from Liezel Fouché, who spent twelve years at a Cape Town investment firm before starting Celidex. She got tired of watching good businesses struggle because they couldn't get straight answers about their finances.
So we built a team around a simple idea: explain things clearly, focus on what matters, and don't waste anyone's time. Turns out that's harder than it sounds — but it's worth the effort.
- We skip the corporate theatre and get straight to the numbers that impact your decisions
- Every financial report we create is designed to be understood without a translator
- Our team meets with clients face-to-face when possible because some conversations work better in person
- We keep our client roster deliberately small so we can actually pay attention to each business
What Sets Our Team Apart
It's not about being the biggest or the flashiest. We focus on three things that make a real difference when you're trying to understand your business finances.
Real Experience
Our senior consultants have collectively managed over R2 billion in business transactions. That's not a brag — it's context. When we review your financial strategy, we've seen what works and what doesn't.
- Ten years minimum experience per senior team member
- Direct work across manufacturing, retail, and service sectors
- Actual crisis management experience from 2020 economic disruptions
Local Knowledge
South African business finance has its own quirks. Exchange rate volatility, specific tax considerations, unique compliance requirements. We live this daily, not as an academic exercise.
- Up-to-date understanding of SARS requirements and deadlines
- Experience with local banking systems and their limitations
- Practical knowledge of working with South African suppliers and clients
Honest Communication
If something's going to be expensive or complicated, we say so upfront. If there's a simpler solution than the one you're considering, we'll tell you that too. Trust matters more than any single project.
- Clear timelines that we actually stick to
- Upfront cost discussions before work begins
- Regular progress updates without waiting for you to ask
The Expertise Behind the Work
Our team includes five certified financial analysts, three business strategists with operational backgrounds, and two specialists in financial technology implementation. That mix lets us handle both the numbers side and the practical business reality.
What This Means for Your Business
Want to talk about how we might help with your specific financial challenges? We do free initial consultations — no obligation, just a straightforward conversation about what you're dealing with.
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